The Christian Post > CP PT News Brief|Qua, 17 Jul. 2013 16:11 PM EST

Goth Barbie: Second Best-Selling Dolls Behind Original Barbie (PHOTOS)

PorAmanda Gigliotti | Repórter do The Christian Post

Toymaker Mattel’s Goth Barbies have become the second best-selling dolls in the world, after the Barbie itself.

goth barbie
(Photo: Mattel)
Monsters High dolls are the second-best selling doll in the world.

According to Mattel, Monster High, which features characters such as Frankie Stein, Draculaura and Clawdeen Wolf and they are aimed at girls 6 to 12, became a billion-dollar brand.

“It was very surprising to us,” said Kiyomi Haverly, Mattel’s design vice president. “We just noticed girls were into darker goth fashion.”

goth barbie
(Photo: Mattel)
Monsters High dolls or Goth Barbies.

According to Cathy Cline, head of marketing for Mattel’s brands for girls, the message about the brand is to “celebrate your own freaky flaws” as bullying has become such a “hot topic.”

"Girls could really relate to that because that's part of what they're thinking of these days," she said.

But the message is not well accepted by everybody. Many have criticized the dolls for making negative impact on young girls and promoting an unhealthy and unrealistic body image.

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